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Twitter: new media and why we need it

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Benjamin Kirby

A presentation to the USF St. Petersburg Leadership Development & Programming office on November 3, 2011

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New Media and Why We Need it in our Non-Profit Market Today Coffee & Conversation USF St. Petersburg Thursday, November 3, 2011
#who
#what What is Twitter? And why is it so stupid? Micro-blogging hub Stream(s) of conversation(s) Dynamic resource Online connector of resources (people, $, etc.) Time management tool because not enough people use it effectively.
#what What is Twitter? Facts and Figures Top 3 Twitter Users: Lady Gaga @LadyGaga (15,197,416) Justin Beiber @justinbeiber (13,909,500) Katy Perry @katyperry (11,536,255) President Obama @barackobama is number 4! (10,887,552) Source: Twitaholic
#what What is Twitter? Facts and Figures 300,000,000 = the number of users globally 450,000 = the number of Twitter accounts created every day 88% = brand awareness 1 billion = the number of tweets per week 30% = number of Twitter users with $100,000 household income 67% = percentage of users likely to recommend a brand they follow Sources: www.JeffBullas.com PC Magazine Media Bistro
#what What is Twitter? Anecdotally Critical tool in the Arab Spring uprisings Obamas Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes) Helped diagnose a paralyzed man Real-time reporting device of events (JWB Board Meetings #JWBBoard) Sources: www.JeffBullas.com Blog.bufferapp.com Media Bistro
#how What does it look like and how does it work? your feed your followers your your recs branding trending your tweet! topics
#how What does it look like and how does it work? email is for old people search for people or 140 things characters goes here character publish uses your re-published counter button @name your tweet to their followers
#where Where Do I Find Followers? Websites Twitter search function A modern-day news feed Other users this is the social in social media
#how What does it look like and how does it work? Hash Tag = # Identifies trend or subject ex: #Education #JWBBoard #USF #Florida At Symbol = @ Identifies a Twitter user ex: @JWBPinellas @JWBPinellasED @bkirby816 @LearnandSucceed @N_A_P_C
#how What does it look like and how does it work? A Good Tweet # tweet origin # options
#how What does it look like and how does it work? Retweet re- tweeter tweet origin tiny url options
#how What does it look like and how does it work? A Lousy Tweet answer: unfollow
#why The electronically synergized multiphase value- added message delivery methodology for non- profits PHASE 1: PHASE 3: Tell your then here story here PHASE 2: PHASE 4: Good things happen here then here PHASE 5: then here!
#why in other words, telling your story helps the community you serve and your bottom line
#thankyou #questions @JWBPinellas @bkirby816 @N_A_P_C www.JWBPinellas.org www.Twitter.com/JWBPinellas www.Facebook.com/JWBPinellas www.YouTube.com/JWBPinellas

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Twitter: new media and why we need it

  • 1. New Media and Why We Need it in our Non-Profit Market Today Coffee & Conversation USF St. Petersburg Thursday, November 3, 2011
  • 3. #what What is Twitter? And why is it so stupid? Micro-blogging hub Stream(s) of conversation(s) Dynamic resource Online connector of resources (people, $, etc.) Time management tool because not enough people use it effectively.
  • 4. #what What is Twitter? Facts and Figures Top 3 Twitter Users: Lady Gaga @LadyGaga (15,197,416) Justin Beiber @justinbeiber (13,909,500) Katy Perry @katyperry (11,536,255) President Obama @barackobama is number 4! (10,887,552) Source: Twitaholic
  • 5. #what What is Twitter? Facts and Figures 300,000,000 = the number of users globally 450,000 = the number of Twitter accounts created every day 88% = brand awareness 1 billion = the number of tweets per week 30% = number of Twitter users with $100,000 household income 67% = percentage of users likely to recommend a brand they follow Sources: www.JeffBullas.com PC Magazine Media Bistro
  • 6. #what What is Twitter? Anecdotally Critical tool in the Arab Spring uprisings Obamas Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes) Helped diagnose a paralyzed man Real-time reporting device of events (JWB Board Meetings #JWBBoard) Sources: www.JeffBullas.com Blog.bufferapp.com Media Bistro
  • 7. #how What does it look like and how does it work? your feed your followers your your recs branding trending your tweet! topics
  • 8. #how What does it look like and how does it work? email is for old people search for people or 140 things characters goes here character publish uses your re-published counter button @name your tweet to their followers
  • 9. #where Where Do I Find Followers? Websites Twitter search function A modern-day news feed Other users this is the social in social media
  • 10. #how What does it look like and how does it work? Hash Tag = # Identifies trend or subject ex: #Education #JWBBoard #USF #Florida At Symbol = @ Identifies a Twitter user ex: @JWBPinellas @JWBPinellasED @bkirby816 @LearnandSucceed @N_A_P_C
  • 11. #how What does it look like and how does it work? A Good Tweet # tweet origin # options
  • 12. #how What does it look like and how does it work? Retweet re- tweeter tweet origin tiny url options
  • 13. #how What does it look like and how does it work? A Lousy Tweet answer: unfollow
  • 14. #why The electronically synergized multiphase value- added message delivery methodology for non- profits PHASE 1: PHASE 3: Tell your then here story here PHASE 2: PHASE 4: Good things happen here then here PHASE 5: then here!
  • 15. #why in other words, telling your story helps the community you serve and your bottom line
  • 16. #thankyou #questions @JWBPinellas @bkirby816 @N_A_P_C www.JWBPinellas.org www.Twitter.com/JWBPinellas www.Facebook.com/JWBPinellas www.YouTube.com/JWBPinellas

Editor's Notes

  • #15: Storytelling: it only seems like rocket science. It is not difficult and in fact, when done right, creates a self-perpetuating cycle!