All brands have a why that dictates the direction theyre heading to (otherwise theyre just a logo, not a brand). My job is finding the most attractive and elegant way to communicate it to the world.
Todas las marcas tienen un "porqu辿" que dicta su rumbo (sino son solo un logo, no una marca). Mi trabajo es encontrar la manera m叩s atractiva y elegante de comunic叩rselo al mundo.
My name is Lorenzo Bennassar and Im a brand communication professional with experience in creative and art direction, motion graphics, graphic and online design.
In all these years I have had the privilege to work close to (and learn from) brilliant professionals like photographers Annie Leibovitz, Richard ...