Mar martinez. Case (english)
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Through interviews with the client, a makeup artist, several key concepts were identified to convey through the brand including ethereal, theater, dreams, motion, and femininity. These concepts reflect something profound about the client's work in evoking emotion and feelings in her clients. The brand should convey this ability to make people feel special, powerful, and help them get out of monotony. The goal is for people to stop hiding and feel crowned through the client's work.
Mar martinez. Case (english)
- 1. Mar Mart¨ªnez, Make-up Artist. Case study. December 2014
- 2. Through several interviews with the client and considering her international career in ?lm, theater and television, we rescued several important concepts to convey when creating the brand: Ethereal, second skin, theater, magie, dreams, motion, colorful, blur, mystery, femininity, asymetry, evocation, modernity, sophistication and originality, elegance...
- 3. These are not just aesthetic concepts. They will undoubtly help us when exploring ways in the graphic branding. But beyond aesthetics, beyond the colors, fonts, shapes and visuals, these concepts really re?ect something much more important and profound about the work of Mar Mart¨ªnez. Emotion, evocation, dreams, magic... Feelings. The most important belonging of the human beeing. What makes posible the imposible.
- 4. That's what the brand should convey. Because the minute a person stands as a blank canvas in front of Mar Martinez she is keen to see the result of her work. It?s during this time and then, when seeing this result, when these feelings arise. Much larger than an icon, a graphism or a logo.
- 5. Because what people seek out of her work is to stop hiding,
- 6. and feel special. More powerful. Bigger.
- 7. To get out of monotony and feel crowned.
- 8. Always wear your invisible crown Mar Martinez, Make-up Artist
- 9. Jam¨¢s renuncies a tu corona invisible Mar Martinez, Make-up Artist
- 18. Thank you. And remember... Always wear your invisible crown.