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WHAT IS REVENUE?

        Income side of a firm.
        Turn over

        Income that company receives.


PROFIT MAXIMIZATION
       Process determine the price and output
         level returns the greatest profit.
TOTAL REVENUE  TOTAL COST APPROACH
      TR = Price times Unit Sold
      TR = P x Q
      TR  TC = Profit



OPERATE OR SHUTDOWN RULE:

      In Short run : If TR > VC = Operate
                        TR < VC = Shutdown
IN LONG RUN:
         All cost are Variable
            TC = VC




OPERATE OR SHUTDOWN RULE:

             TR > TC = Produce More
             TR < TC = Stop Production
             TR = TC = Maintain Production
PROFIT MAXIMIZATION
MARGINAL REVENUE  MARGINAL COST
APPROACH
        Marginal Revenue  Additional Income.

        Marginal Cost  Additional Cost.




FIRM CAN DETERMINE PROFIT
            If MR > MC = Increased Production

               MR < MC = Do not Increase
MOST PROFITABLE OUTPUT OF AT WHICH:
        MR = MC

      Profit Maximization is Attained
      It is in the point where

            P = MC
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Ad

What is revenue

  • 1. WHAT IS REVENUE? Income side of a firm. Turn over Income that company receives. PROFIT MAXIMIZATION Process determine the price and output level returns the greatest profit.
  • 2. TOTAL REVENUE TOTAL COST APPROACH TR = Price times Unit Sold TR = P x Q TR TC = Profit OPERATE OR SHUTDOWN RULE: In Short run : If TR > VC = Operate TR < VC = Shutdown
  • 3. IN LONG RUN: All cost are Variable TC = VC OPERATE OR SHUTDOWN RULE: TR > TC = Produce More TR < TC = Stop Production TR = TC = Maintain Production
  • 5. MARGINAL REVENUE MARGINAL COST APPROACH Marginal Revenue Additional Income. Marginal Cost Additional Cost. FIRM CAN DETERMINE PROFIT If MR > MC = Increased Production MR < MC = Do not Increase
  • 6. MOST PROFITABLE OUTPUT OF AT WHICH: MR = MC Profit Maximization is Attained It is in the point where P = MC