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business design business model prototyping innovation management lean startup social prototyping innovation hypotheses mvp gamification orange hills experiments channels big data revenue ebit profit loss costs customer target groups business model patterns action implementation ramification testing game lean offerings project management hypothesen execute teamwork 驳别蝉肠丑盲蹿迟蝉尘辞诲别濒濒 ideas design thinking innovationsmanagement serious play lego visualisierung rapid innovation business development agile business design data canvas partners visualisation deliver value core value create facts profit formula users business dna offerings unfair advantage jobs to get done template customers clv customer lifetime value messages pains and gains transform visions behavioural differences and similarities segmentation matrix customer segmentation attributes download profit generated by your primary target group number crunching profitability financial sanity check lean innovation business model inspiration