This document discusses the rise of collaborative economies and new business models that are challenging traditional industries. It notes how companies like Lyft, Airbnb, and Lending Club are disrupting taxi services, hotels, and banks respectively. The document advocates for adopting a more collaborative approach to business using social business software and platforms to facilitate real-time sharing, collaboration, and knowledge capture within and across organizations. This will allow businesses to act and communicate more like social networks to engage employees, customers, and partners.
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Depth
Depth channels tell
your product's story.
Your website, your
stores and your
salespeople give your
customers and
prospects the detail
they're seeking when
they explore your
product and to guide
them to a purchase.
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Relationship channels
add substantial credibility
to your offering and story.
Here it is about
strengthening
relationships with
satisfied customers
and develop them into
an army of authentic
brand advocates.
Depth
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Awareness
Consideration
Preference
Purchase
Advocacy
Advocacy brings you in
the consideration set
immediately
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Awareness
Consideration
Preference
Purchase
Advocacy
Advocacy brings you in
the consideration set
immediately
and drives people
from preference to
purchase much faster
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Social media has
revolutionalized
the way people
communicate,
collaborate and
connect in daily
life
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Social media has revolutionalized the way people communicate,
collaborate and connect in daily life
but companies still
use old technologies to
manage their business
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Intranets dont facilitate
interaction, sharing and
collaboration.
E-mail is a nearly prehistoric
technology by todays
standards and considered as a
graveyard of information.
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We have to capture and utilize
enterprise knowledge in
smarter ways and collaborate
with employees, customers,
partners and shareholders
more naturally and engagingly.
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Theres no business but social business
Email was big, but social is bigger.
Email adoption changed the way
businesses communicate, but
Social Business Software changes
the way businesses work.
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What is a social business solution?
It is a platform to allow a community
to share ideas, expertise, sense of
purpose and trust real-time and to
capture and analyze interactions.