Great content builds reputations. At Best Doctors, I do that by creating thought-leading content including webinars, blog posts, informational videos, newsletters and whitepapers, and then filtering that content to the marketplace via social media, email marketing and traditional channels like direct mail. The Best Doctors content machine communicates a story of physician leadership for the brand, honing our messaging focus from strategy to execution to establish Best Doctors as a thought-leader in diagnostic accuracy and clinical decision support.
Specialties: message and communications strategy, writing, corporate communications, story-telling, message building, designing, Adobe Creat...