IPC would be a suitable institution to distribute the writer's rock music magazine because IPC already publishes a large number of magazines and has experience distributing magazines in the rock genre, such as NME. Choosing IPC could allow the magazine to benefit from IPC's existing distribution network while the magazine's focus on a younger audience would provide IPC an opportunity to reach a new demographic.
1 of 7
Download to read offline
More Related Content
IPC QUESTION 3
1. Question 3: What kind of
media institution might
distribute your media product
and why?
3. IPC already have a huge
amount of magazines published
by them, this is a great reason
to chose them as the
distribution company for my
magazine
4. NME is one of the most well
known media publications from
IPC. As this is a rock music
magazine the company will
have experience publishing
and distributing magazines for
the rock genre, this is perfect
for my magazine.
5. The fact that my rock
magazine has a younger
audience is a great USP for the
magazine. This would allow
IPC to have a varied audience.
6. Adding this magazine may be
a risk to the company but with
its USPs it will steadily make
money for IPC. Meaning the
magazine is very beneficial.