Worldwide Lead generation and direct marketing manager, InfoVista, software vendor.
Missions:
- Manage an international direct marketing team
- Budget management
- Marketing and lead generation campaigns management aligned with sales & company KPIs.
- Generating 25% of Worldwide sales Pipeline.
-Working hands in hands with sales, VPs of sales and product marketing managers worldwide.
- Implementation of marketing KPI, dashboards and lead generation measurements on Salesforce.com and Marketo (number of new in scope contacts created, number of leads generated, number of opportunities created and won per marketing program)
- Business development
- CRM and marketing automation tool impleme...
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