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ObamaNation - Lessons from the Front Lines of Social Media

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Brian Gracely
Brian Gracely

Market Trends presentation in our Strategic Marketing course. Focus was on the changing trends around social media usage, with a focus on the Obama campaign. Secondary focus was how to apply these techniques to any business.

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BAMANATION Lessons from the Front Lines of Social TEAM Media
Team 5
Five Powerful Ideas Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
Change the Rules Unknown Product Unknown Brand Limited Distribution Preconceived Expectations Under Capitalized
Change the Rules Win Iowa!! Visible Endorsements Build Active Communities Peoples Candidate Online Funding
Change the Rules - Distribution
Change the Rules - Revenues 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
Simplify the Message
Sell the Vision MY story. YOUR story. OUR story.
Create Asynchronous Discussions
Create Asynchronous Discussions People discuss the Brand People modify the Brand People own the Brand Encourage the Discussion Facilitate the Discussion
Use Technology to Scale Horizontally 1/10th the Cost Ubiquitous Content Multiple Channels Mine & Reuse the Data Distribute Data to the Edges
Measure for Immediate Impact
Measure for Immediate Impact
Avoid the Pitfalls Stale Messaging Lack of Authenticity Lack of Consistency Misalignment with Targets Failure to Convert
Five Powerful Ideas (Your Company) Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
Closing Credits The Social Pulpit (Edelman, 2008) The Barack Obama Campaign (SocialMedia8, 2009) The Kid who made Obama (Fast Company, April 2009) Obamas Seven Lessons for Radical Innovation (Harvard Business Press - Edge Economy, Nov.2008
BAMANATION Lessons from the Front Lines of Social TEAM Media

More Related Content

ObamaNation - Lessons from the Front Lines of Social Media

  • 1. BAMANATION Lessons from the Front Lines of Social TEAM Media
  • 3. Five Powerful Ideas Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
  • 4. Change the Rules Unknown Product Unknown Brand Limited Distribution Preconceived Expectations Under Capitalized
  • 5. Change the Rules Win Iowa!! Visible Endorsements Build Active Communities Peoples Candidate Online Funding
  • 6. Change the Rules - Distribution
  • 7. Change the Rules - Revenues 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
  • 9. Sell the Vision MY story. YOUR story. OUR story.
  • 11. Create Asynchronous Discussions People discuss the Brand People modify the Brand People own the Brand Encourage the Discussion Facilitate the Discussion
  • 12. Use Technology to Scale Horizontally 1/10th the Cost Ubiquitous Content Multiple Channels Mine & Reuse the Data Distribute Data to the Edges
  • 15. Avoid the Pitfalls Stale Messaging Lack of Authenticity Lack of Consistency Misalignment with Targets Failure to Convert
  • 16. Five Powerful Ideas (Your Company) Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
  • 17. Closing Credits The Social Pulpit (Edelman, 2008) The Barack Obama Campaign (SocialMedia8, 2009) The Kid who made Obama (Fast Company, April 2009) Obamas Seven Lessons for Radical Innovation (Harvard Business Press - Edge Economy, Nov.2008
  • 18. BAMANATION Lessons from the Front Lines of Social TEAM Media