3-2-1 Rule for Employee Activation
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This document provides guidance for creating employee activation content using a 3-2-1 rule. The rule recommends employees share 3 pieces of content that make them feel smart by showcasing their knowledge, 2 pieces that make them feel proud of their workplace such as company achievements, and 1 piece that helps them feel successful by reaching audiences and driving results like promoting products for sales. The content types suggested include industry insights, expertise, tips, advice, leadership perspectives, initiatives, job posts, and product promotion.
3-2-1 Rule for Employee Activation
- 1. 1 Employee Activation content starts with the employee 3-2-1 Rule: employees want to share content that makes them feel smart, proud and successful Smart content helps employees showcase their knowledge. Industry insights & trends Functional expertise Productivity tips Career advice Proud content helps employees share favorite aspects of their workplace. Leadership perspectives Philanthropic initiatives Company achievements Successful content helps employees reach the right audiences to drive results. Job posts (recruiting) Product promotion (sales) 3pieces of content 2pieces of content 1piece of content