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Communication for startups

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alan jones
alan jones

A quick talk on communication for startups, including copywriting, graphics, social media and advertising. Presented to www.startmate.com.au startup intake Feb 2012.

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COMMUNICATION You cant sell until you communicate
Im very old I just got accepted into Ill just need a little Startmate of your essential life force...
Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones
Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones http://www.slideshare.net/bigyahu
Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones http://www.slideshare.net/bigyahu Chief Hindsight Of鍖cer
Document your journey Weekly email report Blog posts and Twitter Photos and videos Music, food, pubs, cafes, cocktails... Employees, investors, media, your mum, your partner, your kids and YOU will want this one day!
HOW DO I COMMUNICATE?
Words should be easy to read Upper-and-lower case is easier to skim A line of serif type is easier to skim and and RETAIN THAN ALL UPPER CASE retain than a line of sans-serif type Left-justified is easier to skim and retain Speling mistaks, comon typos and errors than a block of punctuation kill retention and brand of centre credibility justified text Customers buy benefits over features 2:1 People are still fooled by $39.95
Diagrams should simplify
Diagrams should simplify
Diagrams should simplify
Videos should be brief <30% of homepage videos longer than 3mins are watched to the end <50% of homepage videos 2-3mins are watched to the end <70% of homepage videos <2mins are watched to the end
Videos should be optional Video doesnt work for people who: Already know something about your product Have questions, want to skip to answers Are short on time Are visually or audio-impaired
Painful homepage video http://youtu.be/xM1cbcMOUjM
HOW TO BE A MASTER OF THE SOCIAL MEDIAS
Biggest Australian TV audiences ever 1. Diana Spencer's funeral 1997 6. LA Olympic opening ceremony 1984 2. Wedding of Charles and Diana 1981 7. The Sound of Music first TV showing 1977 3. Olympic opening and closing ceremonies 2000 8. Boxing: Rose v Rudkin 1969 4. Cathy Freeman's Olympic gold run 2000 9. The World Of The Seekers 1968 5. Olympic swimming events 2000 10. Roots miniseries, 1977
Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years
Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Facebook - 100M users in <9 month s Web - 4 years
Facebook reaches half of Australia 49.99% of all Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
Facebook reaches half of Australia 49.99% of all Australians use Facebook each month (Aug 2011) r to Feb, A ustralian Roughly 50-50 male-female Yea itter audience grew Tw 1,300% Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
Social media best practice This is a personal medium. Follow the people who tweet about Communicate like a person, not an you/your organisation organisation. You dont have to respond Start conversations by asking questions You dont have to respond in this medium Twitter versus Facebook: news versus current affairs If it gives you pause pause.
Listen more than you speak The egg means you dont care This barrage is as attractive as an Amway pitch
Great social media tools Hootsuite - group Facebook and Twitter management Skitch - quick, simple screen grabber Bit.ly - shorten an URL, track who clicked on it UserVoice - great lightweight platform for community engagement
HOW TO BE SUCCESSFUL IN ADVERTISING
How to make your own ads Create a clear call to action Click now to find out more Sell benefits, not features LinkedIn has great industry and job title targeting AdRoll.com has great affordable re-targeting
How to make your own ads www.buyads.com is easy for buying display ad campaigns www.rightbanners.com is great for rapid, good artwork Dont forget Flickr Creative Commons search and iStockPhoto.com
NEVER FORGET Youre here = youre awesome

More Related Content

Communication for startups

  • 1. COMMUNICATION You cant sell until you communicate
  • 2. Im very old I just got accepted into Ill just need a little Startmate of your essential life force...
  • 3. Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones
  • 4. Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones http://www.slideshare.net/bigyahu
  • 5. Im very old I just got accepted into Ill just need a little Startmate of your essential life force... http://about.me/alanjones http://www.slideshare.net/bigyahu Chief Hindsight Of鍖cer
  • 6. Document your journey Weekly email report Blog posts and Twitter Photos and videos Music, food, pubs, cafes, cocktails... Employees, investors, media, your mum, your partner, your kids and YOU will want this one day!
  • 7. HOW DO I COMMUNICATE?
  • 8. Words should be easy to read Upper-and-lower case is easier to skim A line of serif type is easier to skim and and RETAIN THAN ALL UPPER CASE retain than a line of sans-serif type Left-justified is easier to skim and retain Speling mistaks, comon typos and errors than a block of punctuation kill retention and brand of centre credibility justified text Customers buy benefits over features 2:1 People are still fooled by $39.95
  • 12. Videos should be brief <30% of homepage videos longer than 3mins are watched to the end <50% of homepage videos 2-3mins are watched to the end <70% of homepage videos <2mins are watched to the end
  • 13. Videos should be optional Video doesnt work for people who: Already know something about your product Have questions, want to skip to answers Are short on time Are visually or audio-impaired
  • 14. Painful homepage video http://youtu.be/xM1cbcMOUjM
  • 15. HOW TO BE A MASTER OF THE SOCIAL MEDIAS
  • 16. Biggest Australian TV audiences ever 1. Diana Spencer's funeral 1997 6. LA Olympic opening ceremony 1984 2. Wedding of Charles and Diana 1981 7. The Sound of Music first TV showing 1977 3. Olympic opening and closing ceremonies 2000 8. Boxing: Rose v Rudkin 1969 4. Cathy Freeman's Olympic gold run 2000 9. The World Of The Seekers 1968 5. Olympic swimming events 2000 10. Roots miniseries, 1977
  • 17. Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years
  • 18. Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Facebook - 100M users in <9 month s Web - 4 years
  • 19. Facebook reaches half of Australia 49.99% of all Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
  • 20. Facebook reaches half of Australia 49.99% of all Australians use Facebook each month (Aug 2011) r to Feb, A ustralian Roughly 50-50 male-female Yea itter audience grew Tw 1,300% Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
  • 21. Social media best practice This is a personal medium. Follow the people who tweet about Communicate like a person, not an you/your organisation organisation. You dont have to respond Start conversations by asking questions You dont have to respond in this medium Twitter versus Facebook: news versus current affairs If it gives you pause pause.
  • 22. Listen more than you speak The egg means you dont care This barrage is as attractive as an Amway pitch
  • 23. Great social media tools Hootsuite - group Facebook and Twitter management Skitch - quick, simple screen grabber Bit.ly - shorten an URL, track who clicked on it UserVoice - great lightweight platform for community engagement
  • 24. HOW TO BE SUCCESSFUL IN ADVERTISING
  • 25. How to make your own ads Create a clear call to action Click now to find out more Sell benefits, not features LinkedIn has great industry and job title targeting AdRoll.com has great affordable re-targeting
  • 26. How to make your own ads www.buyads.com is easy for buying display ad campaigns www.rightbanners.com is great for rapid, good artwork Dont forget Flickr Creative Commons search and iStockPhoto.com
  • 27. NEVER FORGET Youre here = youre awesome

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