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BJ COREY
BJCOREY@GMAIL.COM I 508.889.4792 I CONNECT ON LINKEDIN
Marketer with over ten years in progressive sports, brand, product, & event marketing roles with global
brands including Cybex International, IMG, and Under Armour, focusing on conceptual and strategic
development of digital content, events, social media, product launch, branding, positioning, corporate
sponsorship, copywriting, PR, and brand activation.

PROFESSIONAL EXPERIENCE
Cybex International 2014–Present
Marketing Manager 2015–Present
Brand Activation & Digital Marketing Contractor 2014-2015

Promoted from contract role based on social media growth, creation of blog contributor program, trade
show & event activation, and strategic outline of Trainer Outreach program. Currently managing several
activation campaigns and leading multiple product launches for the brand.
§ Establish and drive Cybex’s fitness brand activation strategy on a national and global level.
§ Develop social media strategy, achieving growth of 70% on Facebook and 25% Twitter year/year
while launching Instagram content with a steady 5% month/month growth of followers and continued
monitoring of benchmarks.
§ Educated entire NA Sales team on using social media as a selling tool via presentation & webinar.
§ Create and launch Trainer Outreach program for over 30 trainers and industry influencers to become
ambassadors of the brand and bring awareness to the marketplace for Cybex and our products.
§ Create new product (SPARC) seeding program for key industry influencers to build buzz and
awareness of the product, leading to opportunities to manage future product launch initiatives.
§ Manage all aspects of Customer Experience & Hospitality initiatives including on-site factory visits
and complete renovation of Medway HQ showroom, as well as off-site events and trade shows.
§ Implement Blog Contributor program, identifying and securing key industry bloggers and trainers to
contribute to the Cybex blog, maintaining an editorial calendar for over 16 bloggers and
incorporating brand messages, key campaigns, and seasonal events.
§ Copywriting for email, PR, marketing materials, education manuals and other items as needed.
Neighborhood Health Plan 2013–2014
Technical Writer, Contract 2013-2014
Prepared and designed well-researched and written proposals, outgoing RFPs, PR communications, and
other materials. Actively participated in proposal strategy sessions to gain insight into key messages.
§ Created a proposal database for all NHP RFP responses, including thousands of informational and
business documents for centralized housing and easy access for future reference needs.
§ Organized relevant information for state grants and created narrative documents for submission.
§ Wrote Broker Administration and User Info guides for distribution.
IMG 2010-2012
Director of Media & Events, Combine360/Ignite360 Performance Training 2011-2012
Senior Marketing Manager, IMG Performance (Shared resource with Under Armour) 2010-2011

Developed positioning and branding for the launch of a full-scale sport performance certification and
continuing education platform built on core athletic principles and evaluation as part of a joint venture
between IMG and Under Armour.

IMG Continued
§ Grew business from concept to over 1,500 trainers becoming certified in methodology over
program’s first 18 months, generating over $1.5m in revenue.
§ Identified and secured corporate partnerships and sponsorships with Gatorade and TRX.
§ Managed an engaged online community of over 20,000 registered athletes and trainers.
§ Planned and directed all trade show and certification event operations, including pre and post-event
strategies, email and social media plans, curriculum, schedule and exhibit/speaking space.
§ Produced all internal and external business communication including press releases, presentations,
proposals, executive summaries, marketing kits, and curriculum accreditation material.
Under Armour 2006-2011
Senior Marketing Manager, Sports Marketing (Shared resource with IMG) 2010-2011
Marketing Manager, Brand & Sports Marketing 2008-2010
Assistant Marketing Manager, Sports Marketing 2007-2008
Marketing Coordinator, E-Commerce 2006-2007
MBA Intern, E-Commerce 2006

Brought on full-time from internship and rapidly promoted based on success with initiatives pertaining
to footwear launch, TV/Print/Digital campaigns, launch of Under Armour Combines and the growth of
the brand’s Performance Training program and partnership with IMG Performance.
§ Oversaw the partnership between Under Armour and IMG, resulting in the joint-venture of
Combine360 measurement system and training certification.
§ Launched Under Armour Combines, a series of global recruiting events for over 10,000 high school
and youth athletes in football, basketball, soccer, lacrosse, baseball, softball, and golf.
§ Activated corporate partners and sponsors including the NFL, MLB, NBA, NCAA, and ESPN including
cross-marketed events including the NFL Experience, ESPY Awards, and MLB All-Star Game.
§ Created activation and marketing strategies for over 300 professional and collegiate assets at the
national, regional, and local levels, as well as the proposal strategies to secure these assets.
§ Copywriter for multiple apparel & footwear catalogs and experiential websites, including the 2010
Webby Award winning Chris McCormack experience site, “Macca”.
§ Directed focus groups for multiple products and initiatives to help develop strategies for launch.
§ Assisted in development of marketing strategy and positioning over 12 new product launches.
§ Launched and maintained several social media channels for the brand.

EDUCATION
MBA, Sports Business Management, 2006 • San Diego State University, San Diego, CA
Bachelor of Arts, Communication Studies, 2002 • Bridgewater State College, Bridgewater, MA

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BJ Corey Resume

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BJ Corey Resume