Good People
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The document describes a proposed brand called "GoodPeople" that aims to promote forgiveness for mistakes. It suggests the brand could be used to share personal confessions online and receive forgiveness. The message is that we all make mistakes but are ultimately good people, and the brand represents being honest about errors but not afraid to be forgiven.
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Good People
- 1. by Bart Jansen & Joris Bellemakers
- 2. GoodPeople ?
- 3. Philosophy Our parents always say: Do not steel, dont do drugs, do your best at school and always be kind for others But sometimes we make mistakes in life. Doing things without thinking. Steeling a bike outside the local bar Getting a tattoo in an impulse Secretly watching your hot naked neighbour Had a bit of XTC in that glass last weekend Broke somebodys teeth after 7 whiskey Its all about forgive and be forgiven. Because at the end of the day, were all GoodPeople
- 4. Target group
- 6. GoodPeople GoodPeople Steeling a bike outside the local bar Getting a tattoo in an impulse Secretly watching your hot naked neighbour Had a bit of XTC in that glass last weekend broke somebodys teeth after 6 whiskey At the end of the day, were all GoodPeople Do you want something of your chest? Visit facebook.com/ goodpeople and you will be rewarded
- 7. Extension Online: Personal confessions Forgiveness? GoodPeople will be with you...
- 12. At the end of the day... Wearing GoodPeople means youre clean. You are a rebel and youre not afraid to make mistakes. But its about honesty. Being forgiven...
- 13. The end...