With over 10 years experience as a strategic design consultant, Bjørn has a deep understanding of the user, the cultural and the business perspective of projects. Bjørn has served as Experience Designer for Audi City – a new digital car showroom format that uses state-of-the-art technology to make clever use of precious city space, initiated an interdisciplinary Think Tank for ideation, concept development and brand strategy on behalf of the Audi AG and set up his own consultancy office, Branditat, in China, to further focus on the international aspects of brands and branding.