Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Product Marketing Director at Rovi Corporation
Industry
Technology / Software / Internet
Website
http://bkasrel.wordpress.com/
About
Senior-level Marketing Executive with over 15 years experience in the consumer and B2B industry. Expertise in the following areas:
Brand Management
Designed, oversaw and produced initial web sites for companies such as Magnavox, Nikon, and Miller Brewing.
New Product Launches
Directed marketing efforts for several new product launches. Coordinated PR, sales tools, tradeshows and held meetings with senior executives at cable operators, broadcast networks
and Hollywood studios.
Integrated Brand Building
Managed marketing and PR for the Tools Division at Oracle Corporation. Worked directly for Larry Ellison on product demos.
Strategy-Driven Team Management
Skilled at client relatio...
Contact Details
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