Every brand has a Point of Difference. Finding yours is tougher than you think. Knowing what to do next is even tougher. But that's what I do.
Marketing is a continuous, carefully orchestrated blend of science + art. Know the space you can own. Know that brands are badges people choose to wear. And know those people in ways they don't know themselves. Then develop killer work that persuades them to prefer you.
Here's the boilerplate stuff:
- Extensive marketing and advertising agency experience from both sides of the table (client and agency), including true brand positioning, marketing strategy, creative development, and a focused menu of online services that include Content Developme...
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