"Old-timer" eCommerce professional specialising in Web Analytics (Omniture Guru @OmniMann), Conversion Rate Optimisation and Digital Marketing effectiveness measurement. I am fully immersed in the Omniture & Google Analytics community and I help accelerate (and often rescue) Web Analytics programs: Web Analytics remains a very nascent discipline. I completely "get" Digital Retail and have a real passion for my discipline.
Highly articulate, confident and persuasive team-builder and stakeholder manager
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