Mobile training
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The document discusses the shift to mobile internet computing. It notes that adoption of mobile internet is 9x faster than desktop internet in the 1990s. A big trend driving mobile usage is social, local and mobile features converging. Mobile allows people to be connected to their social networks anywhere. The document estimates 36% smartphone and 20% tablet penetration in Belgium by June 2012 and discusses expectations for winning mobile platforms globally. It also covers what makes a good mobile experience, including building on consumer insights and doing one thing really well.
Mobile training
- 1. 10#lundis# pour# ra.raper#le# train#du# digital# Workshop on Mobile Wim Vermeulen Feb 2013
- 2. 10#lundis# pour# ra.raper#le# train#du# digital# 1. WELCOME TO THE NEXT PLATFORM SHIFT
- 3. The next software platform shift 10#lundis# pour# ra.raper#le# train#du# digital# 1960s 1970s 1980s 1990s 2010s DESKTOP MOBILE MAINFRAME MINI PERSONAL INTERNET INTERNET COMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
- 4. 10#lundis# pour# ra.raper#le# train#du# digital#
- 5. 10#lundis# pour# ra.raper#le# train#du# digital# THE ADOPTION OF THE MOBILE INTERNET GOES 9x FASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
- 6. 10#lundis# pour# ra.raper#le# train#du# digital#
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- 15. 10#lundis# pour# ra.raper#le# train#du# digital#
- 16. 10#lundis# pour# ra.raper#le# train#du# digital# 2. WHAT IS THE BIG TREND DRIVING MOBILE INTERNET USAGE
- 17. 10#lundis# pour# ra.raper#le# train#du# digital# Social, Local and Mobile converging
- 18. 10#lundis# pour# ra.raper#le# train#du# digital# Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period. Mary Meeker, Kleiner Perkins Cau鍖eld Byers
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- 27. 10#lundis# pour# ra.raper#le# train#du# digital# 3. MOBILE DEVICE PENETRATION
- 28. Expectations Belgium June 2012 10#lundis# pour# ra.raper#le# train#du# digital# Smartphones: 36% Tablets: 20%
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- 32. 10#lundis# pour# ra.raper#le# train#du# digital#
- 33. Expectations winning platforms globally 10#lundis# pour# ra.raper#le# train#du# digital#
- 34. Mobile web versus Mobile apps 10#lundis# pour# ra.raper#le# train#du# digital#
- 35. Gracefully degrading responsive 10#lundis# pour# ra.raper#le# train#du# design digital# http://bcove.me/v75olbd8
- 36. 10#lundis# pour# ra.raper#le# train#du# digital# 4. WHAT MAKES A GOOD MOBILE EXPERIENCE?
- 37. 10#lundis# pour# ra.raper#le# train#du# digital# its an innovation build on a strong consumer insight doing one thing really great
- 38. 10#lundis# pour# ra.raper#le# train#du# digital# Lets get to work (1)
- 39. 10#lundis# pour# ra.raper#le# train#du# digital# Q&A