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Prepayment & loyalty 2011
- 1. Introducing Prepayment Cards & Loyalty Systems www.salonrewards.co.uk www.retailrewards.co.uk www.smartrewards.co.uk www.smartcards.co.uk
- 2. Your Own Pre-payment & Loyalty Card System You can design your own card with your logo pictures and images. The limit is your imagination.
- 3. Advantages of Gift Cards Gift cards mean a better sales experience for both you and your customer. But most importantly, they provide a real return on investment. A popular twist on the gift card concept is prepaid or stored value cards. With stored value cards, your customers can pre-pay for multiple products or services in exchange for discounts and points.
- 4. Benefits of Gift cards Prepayment advantage. A 贈100 gift card sale means 贈100 cash for your business today. Products or services are delivered by you well after payment is received. Reduced administrative costs. Paper gift certificates are difficult to handle, process, and reconcile. Gift cards are easily stored, issued, and tracked. Transaction times are faster than any other exchange medium just insert the card to complete the purchase.
- 5. GIFT CARDS ARE SECURE Reduced loss from theft and fraud. Paper certificates are easily copied or altered. They are susceptible to theft, and must be kept secured, like cash. Gift cards have no value until they are activated, have a unique ID number, and are not susceptible to duplication
- 6. UNREDEEMED REVENUE Studies show that the average customer leaves 25% of a gift cards value unredeemed, and gift card programs are typically set up to leave this value on the card. Many gift cards given to Friends and Family are often not used or mislaid.
- 7. Keeping the Cash in your Business Reduced loss from returns. When a customer returns merchandise, you have the option of offering a refund in the form of a gift card, ensuring that the value of the return stays with your business. This means cash flow is maintained. Cards can be topped up with return cash at the counter.
- 8. Gift Card Advertising Free advertising. Your companys logo and marketing message is printed on every gift card sold. This is a form of advertising that your customers carry in their wallet or purse every day. Plastic cards and associated in-store merchandising also provide advertising at your business.
- 9. Gift Card and Loyalty Points Our system has a very unique feature which allows loyalty points to be added to the card when cash is spent from the cash purse. This will allow Customers with gift cards a reason to come back to the store.
- 10. Loyalty Membership Card Given to Customers as a membership/loyalty/Gift card to incentivise returning to your salon or spa. There can be up to 3 different levels of card to allow Gold, Silver & bronze memberships. Members can log into the Salon and gain points each time they attend. The times of entry can be recorded and downloaded to software to show frequency of visits. The Card can also be used as a Gift Card given to Friends and Family which in turn can be used as a loyalty card. Ad hoc points can be given at any time.
- 11. ELECTRONIC GIFT CARD The cards we provide are chip cards which contain a Points Purse and a Gift Purse the Gift purse can be added to at anytime and can be reused. If cards are given to friends and family the card automatically turns into a points loyalty card as the Gift cash is spent. Gift denominations are determined by the Salon Manager and can be audited.
- 12. Creating the Gift Card Using the Managers card the gift cash is added to the card in seconds. Every time the card is inserted into the terminal the available cash is shown on the terminals screen. The Gift card can be used as whole or part payment in the salon for services or product.
- 13. Points or Minutes The card can be set up to gain Loyalty Points i.e. 5 points = 贈 1.00 spend This can be changed at any time to introduce promotion days or demo days. Instead of using Points you can use the card to build up time in the salon/spa i.e. you can gain 5 Minutes for every 贈 10.00 spent etc. This is easily changed by the manager as required. The minutes can be collected for free beauty spa sessions etc.
- 14. How are points gained 5 Points for every 贈1.00 spent (suggested) Up selling at sign up time - 50 points for sign up of form - 3 VIP levels - Bronze (Single) - Silver (Double), - Gold (Triple). - Extra Bonus Points - Product purchases
- 15. Examples of how points can be exchanged Shampoo Samples 20 Points Gift Voucher 100 Points 贈5.00 of tokens - 500 Points 贈10.00 of Tokens - 1000 Points 1 Hour of Treatment 2000 Points 11/2 hours of Treatment 3000 Points Purchase of product see catalog These are examples of Points you can use to purchase drinks or further tokens.
- 16. Building Customer Loyalty Loyalty Card helps guarantee your Customer returns for further plays. Affiliate Partners who will recognise the Platinum Card. Travel Agents, Restaurants, Hotels, etc Sending out Statement of account with special offers etc SMS and Emailing Customers
- 17. Preserving your Business Adding loyalty points cards to your business keeps your cash flow in your business and not your competitors Offering Gift Card facility and Loyalty points gives added value to the card When staff members leave they would find it harder to take away your clients because they cannot use your loyalty card anywhere else. No need to give out discounts thus again preserving your business cash flow.
- 18. Sending Out Statements Dear Mrs Cuthbertson, We are pleased to let you know that you have 2450 points on your Smart Account and we would be pleased to see you at our Bank Holiday opening day where you would be able to redeem your points towards products in our gift collection. You would of course be able to gain even more points by taking advantage of our special offers detailed below. Beauty Selection Face Pack Skin Treatment Massage 1000 Points 2,500 points 5,000 points 5,000 points
- 19. Example Gift Collection Skin Care Products 500 Face Pack 750 points Massage 1500 Points Gift Cards from 500 Points Skin Tone 2500 points Ladies Bag 5700 Points Ladies Scarf 5700 Points FlipFlops 1500 Points Make up set 1000 points
- 20. What If? We could provide a solution which:- Allowed you to improve retention Up sell to regular Customers Help get off the discount trap Increase top line profits by at least 15% Offer your customers a unique Card
- 21. Gift/Loyalty in a Box Unique and Powerful Hand Held Loyalty System Hand held Unit Desktop with Audit Trail
- 22. SALON IMAGES
- 23. SMART REWARDS Loyalty in a Box LOYALTY IN A BOX enables Retailers to launch their own Loyalty System, with the capabilities of the famous branded Loyalty Schemes, but at a fraction of the cost and with greater simplicity.
- 24. HOW DOES IT WORK Points Award Your valued customers are allocated Loyalty Cards which can be branded with your Logo or with one of our unique designs. These Cards are used for storing Loyalty Points which are earned for every transaction made in your store. The Loyalty Card acts as a constant reminder of your brand, inducing customers to return more frequently and increasing expenditure.
- 25. What Do I need We provide you with everything that you need for your Loyalty scheme, from the Loyalty Terminal and Cards through to the point of sale marketing and optional PC Software.
- 26. What is Included Hand Held or Desk top Smart Card Terminal Plastic Customer Smart Cards RTB Certificate Rechargeable battery and Cradle Managers and Clerk Cards System Marketing Booklet System training and instruction Manual
- 27. YOUR FIRST STEPS In the first instance you should decide what you want to call your scheme i.e. Gift Shop Loyalty Card Privilege Card Advantage Card Priority Card Gift Rewards Gold Club Platinum Card Club Card
- 28. Sending us your LOGO Once you have decided on your Scheme name you should send us your company LOGO or a picture of your shop or scheme design. You can send this by Email or by post Once we receive the information we will provide you with a PROOF CARD for you to approve or make amendments.
- 29. YOUR LOGO and IDENTITY Your logo will be used on the cards and in any point of sale literature we prepare for you. i.e Scheme application forms etc.
- 30. Proof Accepted what Next Once you have approved your card we can produce the smart cards for your scheme. Normally at this point we take payment for the system either by cheque or Credit card. At anytime you are free to visit us in Beverley to discuss the scheme and have hands on to the equipment before purchase.
- 31. SCHEME OPTIONS and Suggestions In the first instance we recommend using the 5% system. This option is set up as follows:- For every 贈1.00 spent you award 5 points i.e. 贈50 = 250 Points 贈75 = 375 Points 贈100 = 500 Points
- 32. After the Transaction Once the transaction is completed the points are written to the smart chip and the customer is given back the Smart Card. The customer can verify how many points there are on the card at any time during or after the transaction by simply inserting the card.
- 33. Redeeming the points At some point the customer may wish to CASH IN his points towards purchases. The redemption value should be initially set as follows:- 100 Points = 贈 1.00 500 Points = 贈 5.00 1000 Points = 贈 10.00 2000 Points = 贈 20.00
- 34. TAKING POINTS OFF THE CARD The terminal has the option to take points off the card using the Subtract Points option. You can either hand over a Gift Voucher to the value of the points or simply deduct the value from the transaction.
- 35. EFFECT OF Redeeming Customer has spent 贈 100 to achieve a 贈5 gift voucher. That 贈5 will now need to be spent back in the centre on goods or services you sell. The effect cost to you for this transaction will be less than 贈 2.50 based on Cost of sales.
- 36. Cost to you if Discount used If the same transaction had been made using the discount structure that cost would be 贈 100 X 10% = 贈10.00 The 贈10.00 leaves your shop with no guarantee of it being spent with you in the future. Therefore the saving to your cash flow using the loyalty Solution is 贈7.50 or based on a turnover of 贈 10,000 per week the saving is 贈 750.00 per week
- 37. CUSTOMER RETENTION The customer having purchased from your shop will leave with not only the goods but also a personalised loyalty card with Points gained from the purchase and the satisfaction that he/she will return at some stage to make further purchases and gain additional points. The card will also contain the Shop number and a reminder to shop there again in the future.
- 38. Software Marketing Search on Clients not recently visited. Output Files to CSV for Mail merge Multiple terminal Database Full Audit Trail reporting. Individual Account Summarys Check on Log ins through Desktop terminal
- 39. Smart Card Entitlement Optional Suggestions Each customer who spends over a certain amount i.e. 贈 20.00 could be entitled to a loyalty card. Very regular clients should be given a card to ensure retention of your best clients. You should invite the customer to join into the scheme and request that they complete the form. Do not hand over the Smart Card until the form is completed.
- 40. Typical Costs Standalone Unit with 100 Cards 贈 595.00 (Complete Gift Card & Loyalty Points) 2-5 Terminals 贈 399.00 each Cards from 59p each single colour 85p each full colour 6 10 terminals 贈 350.00 each 11 20 terminals 贈 325.00 each 20+ POA (Rental of Terminals by arrangement, subject to status).
- 41. What You Get in the Box Hand Held or Desk top Smart Reader/Writer Recharging Cradle and Battery Printed Cards + Training Cards Including Set Up and Design of your Card Master Cards and Programming Cards Marketing Your Loyalty Scheme Handbook Posters & Application templates if applicable. 12 Months RTB warranty and Support
- 42. Questions and Answers Q. What if the Customer loses his/her card A. In the Standalone system the card should be treated as a Gift Card or Cash Card. If the customer loses the card it is like losing cash and the reverse of the card will have a disclaimer. If on the other hand you utilise the software you can keep a record of the time, Date and Points gained at each visit.
- 43. Terms and Conditions This Example is used on the back of Gift Cards The Company cannot replace or reimburse the value of the points of your card if it is Lost, Stolen or Damaged. Please look after this valuable card carefully and treat it just like cash. To check your points balance or to add more points hand your card over at the checkout. Your Customer can bank their points in at any time in return for a Gift Voucher or against Purchases. You should encourage banking wherever possible at the Point of Sale.
- 44. What About Returns Most shops these days offer Credit Notes against returned or unsuitable goods. As a General Rule If they are a Loyalty Card holder you should not give points out for Credit Note Purchases.
- 45. What if Customer forgets Card If the Customer forgets their card you should validate the Sales Receipt and insert your test card to calculate points and write on the goods receipt. The Customer simply brings in the receipt next time and you add the points to the card and sign the receipt with points given.
- 46. How Many Customers can I have in the system The Standalone system is limitless in terms of card holders 100 - 500,000+ The Audited system is again limitless, however you will need to download your transactions on a regular basis i.e. the terminal holds about 1000 transactions i.e. loyalty card holder visits.
- 47. How long does it take to get new cards Your Art work will already be set up in the system we therefore require 1 Weeks notice to get new cards to you. Simply phone through your order. Once you are a customer of ours you will have a 30 day credit account.
- 48. Some of our Clients Compass Group British Airways National Trust Enterprises Alpha Airport Catering (6 Airports) Crown Courts Vauxhall Motors Clarins UK 500 Schools & Colleges, 120 Golf Clubs
- 49. SMART CARD WORLD Won Major Award for Best Loyalty System in 1999. Industry Sectors, Salon, Restaurant, Retail Largest Sector Education with 1.4million cards over last 5 Years Finalists in Nat West Awards for most Innovative Business Idea (2007) Finalists In Nat West Awards, Micro Business of the Year. (2007) Suppliers of one of the largest small business loyalty schemes Clarins with 100 Terminals and 350,000 cards in last 3 years.
- 50. Our Services Supply of Smart Cards including personalisation, embossing, fulfilment Supply of Terminals Handheld, Desktop & PC USB. Point of Sale and application forms etc Software for Database and Marketing Bespoke Development Personalisation and Fulfilment Data Mining