I have started working in advertising and media field since 1994 with Grey Worldwide. From 1997 I became the Media Director of the agency and managed the relationship with Mediacom network. Since 2000, I joined MindShare for a short period of time as Business Development Director and from August 2000 I have founded and managed Media Insight agency, part of WPP group, turning the media agency company in less than 8 years into a Communications Planning and Implementation agency (CP&I). As of 2007 I have successfully affiliated Media Insight agency to Mediaedge:cia which in 2012 rebranded as MEC. I was the CEO of MEC Romania till Oct 2013.
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