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B2C Design Oil & Vinegar

Bohemia Shanghai
Bohemia Shanghai

Bohemia Amsterdam developed the approach, design and execution of the End Of Year brochure for Oil & Vinegar. The brochure for the Dutch, Belgium and German market contains 7 recipes for a sparkling Christmas diner with O&V ingredients.

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B2C Design Case Oil & Vinegar The Golden Age Brochure Client: Bohemia Amsterdam: Bianca Sweep Esther van Vonderen Marco de Boer Ramiro Amorena Leo Fleury
Situation Every year Oil & Vinegar presents here End Of Year collection with a special European brochure. This brochure for the German, Belgian and Dutch market is supposed to be an inspiration for many buyers and 鍖lled with tips and recipes. The US franchisers follow with an online version. Core question: How do you get people to pick up the brochure, read it and go to the store?
Target Sell more products. Target group Middle and Upper Class consumers mainly women in the larger German, Belgian and Dutch cities.
Strategy We know these are tough times. Indulge yourself with Oil & Vinegar products during the holidays to make your Christmas sparkle. In short... We need to add some richness to our lives.
Concept The rich 鍖avors of Oil & Vinegar can be expressed by hinting towards the rich Golden Age table settings. They were a show piece of the dining room, showing the familys prosperity in spices and 鍖ne wines. The complete brochure should breath the wealth that you can reach with Oil & Vinegar products and recipes. Adding social media possibilities makes the brochure contemporary and pushes online awareness of the brand.
B2C Design Oil & Vinegar
Print requirements Max weight: 35 grams Total amount: 1,7 million copies Online implementation for the US market
Visuals Oil & Vinegar The Golden Age Brochure
Cover in three languages
Introduction Cupboard page and amuse recipe
Spread Starters
Centerfold Pinterest page with a 1001 ideas
Spread Main Dish
Results On request.
Stand out to be noticed. For more information: Hugo Kalf hugo@bohemiaamsterdam.com Kyra Roest kyra@bohemiaamsterdam.com Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com
B2C Design Oil & Vinegar

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B2C Design Oil & Vinegar

  • 1. B2C Design Case Oil & Vinegar The Golden Age Brochure Client: Bohemia Amsterdam: Bianca Sweep Esther van Vonderen Marco de Boer Ramiro Amorena Leo Fleury
  • 2. Situation Every year Oil & Vinegar presents here End Of Year collection with a special European brochure. This brochure for the German, Belgian and Dutch market is supposed to be an inspiration for many buyers and 鍖lled with tips and recipes. The US franchisers follow with an online version. Core question: How do you get people to pick up the brochure, read it and go to the store?
  • 3. Target Sell more products. Target group Middle and Upper Class consumers mainly women in the larger German, Belgian and Dutch cities.
  • 4. Strategy We know these are tough times. Indulge yourself with Oil & Vinegar products during the holidays to make your Christmas sparkle. In short... We need to add some richness to our lives.
  • 5. Concept The rich 鍖avors of Oil & Vinegar can be expressed by hinting towards the rich Golden Age table settings. They were a show piece of the dining room, showing the familys prosperity in spices and 鍖ne wines. The complete brochure should breath the wealth that you can reach with Oil & Vinegar products and recipes. Adding social media possibilities makes the brochure contemporary and pushes online awareness of the brand.
  • 7. Print requirements Max weight: 35 grams Total amount: 1,7 million copies Online implementation for the US market
  • 8. Visuals Oil & Vinegar The Golden Age Brochure
  • 15. Stand out to be noticed. For more information: Hugo Kalf hugo@bohemiaamsterdam.com Kyra Roest kyra@bohemiaamsterdam.com Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com