프리마켓 구매편

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지인기반의 모바일 장터 - 프리마켓 프리마켓 구매 방법입니다. 단 한번의 터치로 구매 완료! https://play.google.com/store/apps/details?id=com.finger.freemarket

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“이제는 제품이나 서비스의 시대가 아니라 브랜드의 시대이다” 브랜드의 시대라는 것은 과연 어떤 시대를 말하는 것일까요? ‘무엇’을 만드느냐 보다 ‘누가’ 만드느냐가 더 중요해진 시대를 의미합니다. 고객이 무언가를 선택할 때 얼마나 좋은 제품이고 서비스인지를 물론 보지만 그보다 더 중요한 것은 누가 만든 제품인지를 본다는 것이다. 누가 만들었는지를 보면 후회하지 않을 믿을 만한 결정을 할 수 있기 때문입니다. ‘누가’를 비즈니스적으로 잘 표현해 주는 것이 바로 ‘브랜드’입니다. 개인이나 기업이 브랜드로 불린다면 그것은 후회하지 않고 믿을 수 있는 대상이 되었다는 의미입니다. 믿음과 신뢰는 그냥 생기지 않습니다. 업의 본질에 대한 확고한 철학과 진정성의 바탕 하에 어떤 가치를 제공할 것인지에 대해 고객에게 약속하고 지속적으로 지켜나가면서 고객이 실제로 경험해가는 과정을 통해 만들어집니다. 궁극적으로는 고객이 애착을 갖고 사랑하는 수준이 되어 특별한 관계가 맺어지게 되는 것입니다. 이런 관점으로 비즈니스를 해 나가는 것이 브랜드 관점으로 비즈니스를 해 나가는 것입니다

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지난 3월 동국대 핀테크 최고 경영자 과정에 발표했던 자료 입니다. 재봉 양

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프리마켓 Guide book재봉 양

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