Personal Information
Organization / Workplace
Romania Romania
Occupation
Customer Value Management / Customer Intelligence / Business Intelligence / Campaign Management
Industry
Telecom / Mobile
About
Experienced Base Management/Customer Value Management professional with:
* Over 10 years of SAS experience
* Over 10 years in delivering insights
* Over 5 years managing customer intelligence/analytic teams
* Project management skills
Specialties: Database Marketing Analytics:
* Churn/Inactivity modeling
* Up-sell/Cross-sell modeling
* Customer segmentation
* Lifetime value analysis
Business Intelligence/Analytics:
* Business Metrics: KPI development, reporting, monitoring
* Data Management: data validation, data quality
* Campaign Analysis: micro & macro analysis of direct marketing activities (inbound/outbound marketing)
SAS Experience:
* SAS Base
* SAS Stat
* Enterprise Miner
Data...
Contact Details
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