Borja Mac铆as, originally from Madrid, began his career in the multinational company DoubleClick, a company acquired by Google, in the business of measuring advertising campaigns online and today a worldwide leader. He then created his own company in e-commerce taking it to a market leadership position in Spain in technology products and a later a successful exit. Borja then migrated to Brazil to create the first online marketing company specializing in performance measurement, the local industry pioneer and leader then joined the group that would later be sold to the multinational Fox International Channels. After commanding the division on FOX for a number of years he created a social netw
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