鈥淚t may not be the right way to think, but it鈥檚 the right way to win.鈥� 鈥� David Ogilvy
I don't think straight.
Which makes me glad to belong to an industry where differences are encouraged, nurtured and celebrated, where something intangible like 'creativity'鈥� has a measurable purpose, and where when exacted effectually, inspires ideas, motivates action, influences lexicon, and creates cultures!
Idealistically, lah.
Well I've developed creative solutions for brands like Ministry of Culture, Community & Youth (MCCY), KFC, Health Promotion Board, MasterCard, Nescafe Dolce Gusto, SIA and L'Oreal.
Recently awarded a Bronze Effie Award for MCCY's 'Pioneering Spirit. Since 1965.' campai...
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