Mobile Trends
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The document discusses trends in mobile portals and content from 1995-2010. It notes that early web portals evolved into personalized "my-portals" and user-centric "me-portals" like Facebook on both desktop and mobile. It also suggests that the value of traditional content is decreasing as users increasingly share and remix their own creative content within social circles.
Mobile Trends
- 2. 1 Time for my-portal
- 3. From all-in-one portals (e.g Yahoo), to verticals (vortals, e.g. music, sports, healthcare), to personalised my-portals (e.g. iGoogle), to user-centric me-portals (e.g. Facebook) 1995 2000 2005 2010 WEB Portals Horizontals My-Portals Vortals MOBILE Portals My-portals Vortals Me-portals
- 4. 2 Content is aging; Content communication is king