Personal Information
Organization / Workplace
Kansas City, Missouri Area, MO United States
Occupation
EVP, Director of Business Strategy at Barkley/FutureCast
Industry
Advertising / Marketing / PR
Website
http://www.barkleyus.comAbout
Brad is an expert in private label and CPG or consumer packaged goods challenger brand food marketing for Barkley, an integrated marketing and advertising agency. He specializes in working with manufacturing-driven food companies that have aspirations to develop a consumer insight-led strategies to help drive innovation and growth. Brad is also an expert in Millennial marketing and CPG or consumer packaged goods millennial marketing. Brad writes for Progressive Grocer Private Label and cpgtrends.com blog.
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