(5) Personal Brand Myth - Part 5: "Being Authentic vs Great At Being Somebody Else"
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The document discusses the fifth mistake in personal branding - having an "ideal" outlook rather than focusing on one's "real self". It advises building a distinct personal brand around one's intrinsic qualities rather than extrinsic qualities imposed by society. To create an effective personal brand, one should look "inside-out" by focusing on who they truly are, their values, uniqueness, interests and competitive advantages rather than looking "outside-in" at how others define them.
(5) Personal Brand Myth - Part 5: "Being Authentic vs Great At Being Somebody Else"
- 1. BRANDJONTAN PRESENTS M ISTAKES IN PERSO NAL BRAND ING 6-PART SERIES www.brandjontan.com
- 2. PART 5: REAL-SELF VERSUS ACTUAL SELF www.brandjontan.com
- 3. The fifth mistake in Personal Branding isthe idea that you should have an Ideal outlook as to who you should be. www.brandjontan.com
- 4. My dear friends, a Distinct Personal Brand should revolve around your Intrinsic Real-Selfnot the Extrinsic qualities that society tells you that you should have. www.brandjontan.com
- 5. So, if I were you, if you are looking at creating a Distinct Personal Brand, avoid looking from the outside-in. Instead, look from the inside-out. www.brandjontan.com
- 6. Who is the Real-You? What do you stand for? What makes you Unique? www.brandjontan.com
- 7. What makes you interesting? What makes you a Power-of- Attraction, to this world? www.brandjontan.com
- 8. What makes you different and better than your so- called competitors in the market? www.brandjontan.com
- 9. If you want to create a Distinct Personal Brand look from the inside-out. www.brandjontan.com
- 10. MISTAKES IN PERSONAL BRANDING 6-PART SERIES www.brandjontan.com PRESENTED BY: BRANDJONTAN