Resume
- 1. Bree Riley Aspiring Account Executive Experience Education Relevant Experience School Fallon Worldwide, Minneapolis, MN The University of Georgia, Athens, GA Account Services Intern (June 2011-August 2011) -Bachelor of Arts, Advertising The Cosmopolitan -Bachelor of Arts, Theatre -Created the Q2 digital competitive analysis of the -Magna Cum Laude brand’s 10 major competitors -Alpha Delta Sigma, advertising honors society -Developed a presentation about the international threats -Hope Scholarship Recipient to the Las Vegas market -Participated in brainstorms Leadership + Involvement -Assisted in research for the Identity loyalty program Buffalo Wild Wings Advertising Club at UGA, Athens, GA -Collaborated with three interns to develop an integrated Chair of Professional Relations (August 2010-May 2012) marketing campaign based on consumer insight -Coordinated advertising professionals to speak at meetings -Determined and researched competitors -Organized an Atlanta agency tour twice a year of 3 -Conducted research on the target market through agencies and an alumni mixer Nielsen, MRI, and Simmons -Planned events, such as trivia nights and film screenings -Pitched in-person to client (Assisted on additional accounts, including Charter Women’s Studies Student Organization, Athens, GA Communications, General Mills, and Phoenix Coyotes) Co-Facilitator (January 2009-May 2012) -Scheduled bi-weekly meetings and special events Snowden-Tatarski, Athens, GA -Led meetings, tabling events, and demonstrations Research Intern (August 2010-May 2012) -Maintained social media and email correspondence -Phase I: Conducted research on Maslow’s hierarchy of Take Back the Night Event Planning Chairwoman needs for Carrots, a book connecting human needs to -Planned annual event to empower survivors of violence purchasing decisions. Worked in teams of two to develop -Organized a schedule of up to 8 speakers, 5 bands, and 13 individual chapters based on each pyramid layer other organizations to participate in the event annually -Phase II: Created a fictitious bakery, building the business -Re-branded the event in 2012 by moving location, from the ground-up through the application of marketing establishing social media, and creating Facebook ad principles -Raised $2,400 for Athens’ women’s shelters Hooper Stanford Baldwin Thomas, Athens, GA Grady Ambassadors, Athens, GA Copywriter (August 2010-May 2011) Ambassador (May 2011-May 2012) -Student-led advertising agency serving community -Represented the Grady College at numerous events -Communicated directly with clients to determine marketing -Maintained professional relationships with Grady alumni objectives -Conducted surveys of student population to gain insight of Tap Dawgs, Athens, GA the target audience Performer (August 2008-May 2011) -Developed promotional ideas with team members -Attended weekly rehearsals for up to 6 dances yearly -Established best social media practices for client -Performed at various events in Athens and Atlanta Lyn Joseph Public Relations, London, UK American Institute for Foreign Study, London, UK Intern (June 2010) Student (May 2010-June 2010) -Represented European fashion brands to various media -Studied theatre at The University of London -Chose, photographed, and prepared samples -Maintained inventory of clothing samples -Collected clippings for the firm’s portfolio Skills -Proficient in Microsoft Office Suite Customer Service Experience -Experience with Competitrack, MRI, and Nielsen -Comfortable in most digital environments, including Joiner Management, Athens, GA Facebook, Twitter, Foursquare Key Holder (January 2012-present) Snelling Dining Commons, Athens, GA Contact Me Lunch Lady (August 2010-May 2012) @: bree.riley@gmail.com Macy’s, Kennesaw, GA #: 404-406-4646 Sales Associate (May 2009-August 2009) w: breeriley.com