Bryan Kelly is Head of Innovation at William Hill Australia.
Prior to this role Bryan was Head of UX & Digital Optimisation at William Hill Australia.
He has helped brands grow and measure their conversion rates and organic search visibility; including William Hill, Sportingbet Australia, Sportsbook.com, RacingPost.com, ProteaHotels.com and many more.
Bryan has also counseled William Hill (Internal Audit) on IP, brand protection and affiliate management related issues.
Bryan has held leadership positions at William Hill Online, Sportingbet Australia and ForwardSlash.
His educational background is Industrial Psychology and Political Science from Stellenbosch, UCT, UWC and Wits Univers...
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