This document discusses creating casual games, content, and applications for the mobile long tail market. It begins by asking what constitutes content and provides some examples from the past like portraits, family photos, art, books, newspapers, and television. The document seems focused on exploring new forms of casual content and applications that can succeed in the large but less profitable mobile long tail market.
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Creating Casual Games, Content and Applications for the Mobile Long Tail
1. Creating ‘Casual’ Games,
Content and Applications for
the (Mobile) Long Tail
by Yiibu
Creating ‘Casual’ Games, Content and Applications for the (Mobile) Long Tail