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9TH JA-YE
      ALUMNI CONFERENCE
        STARTUPING

Nuno Freitas
Porto, 1_September_2012
                          1
TOP 10%
          2
OBSERVATION


              3
OBSERVATION
HOW MANY PASSES
DOES THE TEAM IN
  WHITE MAKE?
                   4
5
WHO AM I?
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MYTHS ABOUT STARTUPS
      Let¡¯s be honest...




                           16
STARTING A COMPANY HAS NO COSTS




                                  17
STARTING A COMPANY HAS NO COSTS
The one who says this never started one!




                                           17
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN




                                            18
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN
        You will get rejected!




                                            18
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN
        You will get rejected!




                                            18
A GOOD IDEA = SUCCESS




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A GOOD IDEA = SUCCESS
Idea, Strategy, Timing, Execution, Team &
                 Resilience




                                            19
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PRODUCT
PEOPLE
CAPITAL
FAILING
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PRODUCT
PEOPLE
CAPITAL
FAILING
          22
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ASK THE RIGHT QUESTIONS?

      ¡°Computers are no good!

        They just give
        you answers¡±
                      Pablo Picasso

                                      24
The one who knows how to do
things right will always be a good
              worker


                                     25
BUT THE ONE WHO KNOWS
 WHY? WILL ALWAYS BE HIS
          BOSS
 The one who knows how to do
 things right will always be a good
               worker


                                      25
Tell a Story



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We are equal in Time
   Time as the
most valuable asset

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PRODUCT
PEOPLE
CAPITAL
FAILING
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Always hire people
that are better than
you!

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HOW MANY?
  2 OR +

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HOW MANY?
  2 OR +
  3 OR -
            31
etics =
 values =
product =
  skills ¡Ù
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NETWORK
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PRODUCT
PEOPLE
CAPITAL
FAILING
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FRIENDS
FAMILY
FOOLS
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Bootstrap   Venture
                           Backed
  Control
  Time to
  Market
Distractions

Ownership



                                     37
AN
INVESTOR IS
 NOT YOUR
  FRIEND
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AN
INVESTOR IS
 NOT YOUR
  ENEMY
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CASH-FLOW
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PRODUCT
PEOPLE
CAPITAL
FAILING
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5
1943
¡°I think there is a world market for
maybe ?ve computers.¡±
Thomas Watson, chairman of IBM




                                       42
5
1943
¡°I think there is a world market for
maybe ?ve computers.¡±
Thomas Watson, chairman of IBM



1949


                       1.5
¡°Computers in the future may
weigh no more than 1.5 tons.¡±
Popular Mechanics


                                       42
NO
1977
¡°There is no reason anyone would
want a computer in their home.¡±
Ken Olson, founder of Digital Equipment Corp.




                                                43
1977
¡°There is no reason anyone would
want a computer in their home.¡±
Ken Olson, founder of Digital Equipment Corp.




                                NO
2007
¡°There¡¯s no chance the iPhone is
going to get any signi?cant market
share. No chance.¡±
Steve Ballmer, MSFT CEO 2007

                                                43
Start a bad
 business


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Start a bad
Write a bad
 business
   book

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Start a bad
 Write a bad
Create a bad
   business
    book
    app

                46
Start a bad
 Write a bad
Create a bad
   business
    book
Give a bad
    app
   Talk
                47
Start a bad
    Write a bad
 Create a bad
        business
ByGivebookwill have
  the end of that bad
             a you
          app
        Talk
                        48
Started a
 Write a bad
Create a bad
   business
    book
Give a bad
    app
   Talk
               49
Written a
Create a bad
    book
Give a bad
    app
   Talk
               50
Created an
Give a bad
    app
   Talk
             51
Given a
 Talk
          52
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THERE IS ONLY 1
DIFFERENCE BETWEEN A
PRO AND AN AMATEUR




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THERE IS ONLY 1
DIFFERENCE BETWEEN A
PRO AND AN AMATEUR

THE PRO IS AN AMATEUR
        WHO
   DIDN¡¯T QUIT!
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10 KEY POINTS
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#1
Your	
 ?project	
 ?will	
 ?be	
 ?REJECTED	
 ?and	
 ?you	
 ?will	
 ?want	
 ?to	
 ?
QUIT

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#2
Know what criticisms to IGNORE and to
ACCEPT (and USE)


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#3 	
 ?
Search	
 ?for	
 ?MENTORS	
 ?and	
 ?ALLIES


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#4
IDEAS	
 ?need	
 ?FOLLOWERS	
 ?to	
 ?BREATH


                                             62
#5
A	
 ?STARTUP	
 ?doesn¡¯t	
 ?have	
 ?to	
 ?be	
 ?TECHNOLOGIC


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#6
Don¡¯t	
 ?FOLLOW	
 ?your	
 ?dreams,	
 ?RUN	
 ?aOer	
 ?them!


                                                             64
#7
Focus	
 ?on	
 ?the	
 ?PROBLEM	
 ?and	
 ?not	
 ?on	
 ?the	
 ?SOLUTION


                                                                       65
#7
Focus	
 ?on	
 ?the	
 ?PROBLEM	
 ?and	
 ?not	
 ?on	
 ?the	
 ?SOLUTION


                                                                       66
#8
If	
 ?you¡¯re	
 ?not	
 ?embarrassed	
 ?when	
 ?youship	
 ?the	
 ??rst	
 ?
version,	
 ?YOU	
 ?WAITED	
 ?TOO	
 ?LONG!
                                        MATT MULLENWEG, FOUNDER OF WORDPRESS


                                                                               67
#9
SAY	
 ?NO!


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#10
Make	
 ?mistakes,
But	
 ?keep	
 ?low	
 ?your	
 ?FAILURE	
 ?COSTS


                                                 69
#11
WORK	
 ?to	
 ?make	
 ?your	
 ?DREAMS	
 ?come	
 ?true


                                                       70
#EXTRA
Make	
 ?people	
 ?Smile


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THANK YOU!
facebook.com/nunofreitas           nuno.freitas@sketchpixel.com
nuno.freitas@spiritocupcakes.com   www.sketchpixel.com
www.spiritocupcakes.com            www.storeagent.com
                                   www.mezzostudio.com (soon)



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