Gerard Ibarra is an author, consultant, speaker, and entrepreneur who earned his Ph.D. in Applied Science from Southern Methodist University. He teaches businesses faced with multiple alternatives鈥攎ade even more difficult by competing departments or individuals鈥攖o converge on one that is for the betterment of the overall company. He uses his framework, of which he wrote about in his book Good Decisions, Better Outcomes, coupled with mathematical modeling and system analysis that considers the company鈥檚 ecosystem to aid his clients with the decision-making process. He brings effectiveness and consensus when companies must decide between multiple alternatives.
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