Prof. Favaretto is Researcher in Innovation Diffusion, Artificial Intelligence and Data Science at Escola Superior de Propaganda e Marketing (ESPM), in Sao Paulo (Brazil). He is Professor of Methodology of Analytical Projects in the MBA of IDE/FGV Management (Fundação Getulio Vargas) and of Data Science & Analytics in ESPM Postgraduate / MBA courses - two Brazilian business schools that are effective members of the AACSB (Association to Advance Collegiate School of Business).