RegEd Tools of the Trade Webinar Series - The Tools of Social Media Management
0 likes146 views
In RegEd's latest webinar series I discuss the tools of social media management. From social listening to content publishing to analytics - we assess the tools and tactics of social media management.
RegEd Tools of the Trade Webinar Series - The Tools of Social Media Management
- 1. The Tools of the Trade for social media Blane Warrene, @blano SVP, Customer Communications, RegEd (@reged) 1
- 2. Webinar H ousekeeping 1 Tweet = During (and after) the webinar, please use #regedqanda for live discussion 2 Questions? Please use Questions box in the webinar panel 3 The webinar recording will be emailed to all attendees and registrants 2
- 3. To d a y s A g e n d a 1 2 Webinar Series 3 Tools of the Trade Questions 3 4 Resources Wrap & Replay 3
- 4. Finding the Right Platform for Your Online Voice Webinars will be held on Thursdays from 4:00 PM -足 4:45 PM EDT: ! October 31, 2013 -足 The Tools of Social Media Management ! November 7, 2013 -足 Gaining a Competitive Edge through Google+ ! November 14, 2013 -足 The Social Network: The Pros and Cons of Facebook ! November 21, 2013 -足 The Business Network: Taking Full Advantage of LinkedIn ! December 5, 2013 -足 Not Just 140 Characters: Getting to Know Pinterest, Instagram, Vine ! December 12, 2013 -足 Empowering Your Reach through Twitter ! December 19, 2013 -足 Creatively Sharing Content with YouTube ! January 9, 2014 -足 The Key to Social Media Success for Advisors: Compliance
- 5. How is Social Being Used Increase in Use, year over year 61% 95% 42% 31% 60% 29% 58% 21% Facebook Google+ LinkedIn Twitter source: Putnam, September 2013, financial advisors Facebook Google+ LinkedIn Twitter 5
- 6. The Recipe for D igital Once the plan is good voice is ampli鍖ed engagement becomes easier. Strategy Planning Voice Tactics Vision & governance Content and Resources Conveying culture & identity online Measuring progress to goals 6
- 7. The Sectors of Social Customer Service Education Thought Leadership The personas you can choose to focus on for your business Business Development Focusing ! Some use one and others choose to work in multiple sectors 7
- 8. What Tools D o We N eed? Publishing Analytics Engage & Share Measuring & Learning Hub Listening Observe & Connect 8
- 9. Listening The First Skill and one you never stop using ! Always be ! - Observing ! - Monitoring ! - Gathering ! - Analyzing Plan for the unknown search in due diligence. BEST PRACTICE 9
- 10. Tools to Explore: Listening & Publishing 10
- 11. Social Management All offer mobile solutions All sync activity All have approachable pricing All offer analytics 11
- 12. Analytics Web & Social Traffic Relational Analytics Click Analytics ROI Analytics Google and the Google logo are registered trademarks of Google Inc., used with permission. 12
- 13. Dos & Donts Dos Mobile Nearly 50% of consumption Plan Calendaring & Themed to your business Respond Say thank you, share and affirm Donts Generic Dont rely only upon canned material Commercial Dont come across like a TV pitch person Ignore Dont ignore questions, requests & issues
- 14. Resources Links to what weve discussed Add This -足 www.addthis.com BitLy -足 www.bit.ly Buffer -足 www.bufferapp.com Clicky -足 www.clicky.com Google -足 www.google.com/analytics HootSuite -足 www.hootsuite.com Klout -足 www.klout.com PeerIndex -足 www.peerindex.com Social Report -足 www.socialreport.com Sprout Social -足 www.sproutsocial.com SumAll -足 www.sumall.com 14
- 15. QUESTIONS & ANSWERS ! Go ahead. Dont hesitate. 15