Bilingual (English and Spanish) marketing strategist and brand development leader.
Using critical thinking and strategic decision making to combine online technologies such as e-marketing, social media, mobile, SEO, and metrics to enhance brand value and drive marketing exchanges. Emphasis on the role marketing in the organization; planning the marketing effort; management of the marketing organization; control of marketing operations; and evaluation of the marketing contribution.
Understanding on data acquisition, data mining, list segmentation and customer modeling, and direct marketing, relationship marketing and customer lifetime value applications.
Understanding of social media ma...
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