An analytically minded extrovert who is equally comfortable performing in-depth data analysis or having in-depth conversations with senior management about marketing strategy, measurement and performance optimization. Several years of experience with a wide-range of marketing analytics data sources such as web analytics, digital advertising, CRM/email marketing, dashboard creation & automation, social media, syndicated research and market research. Highly experienced with designing, implementing, tagging and optimizing digital marketing strategically and tactically. Proficient with tools such as SPSS, Excel, R, Google Analytics, Google Tag Manager, DCM, MRI, Exact Target, CMSs such as Word
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