Respawn Powerpoint A2 Media
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The document provides details for creating a new magazine targeted at 16-25 year olds. It outlines that the magazine will focus on technology and gaming topics. Mock-ups and feedback from focus groups are presented, showing a preference for a more colorful, informal style. Article topics on stress from gaming and whether gaming causes violence are described. Costs for personnel, equipment, and advertising are listed, showing the magazine will have an overall loss of 贈1544.30.
Respawn Powerpoint A2 Media
- 1. MAGAZINE
- 2. Brief You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.
- 3. Meeting the Brief In order to meet this brief, I will do the following. Create a magazine which fulfils the socioeconomic group the audience of the Northern Echo is. (ABC1). Create a magazine which fits under the genre of Technology/Gaming and make it suitable for an audience of 16- 25. To make sure the magazine is of high quality due that the readers of the Northern Echo are used to, through employed high quality staff. Making sure the Magazine is self financed through advertisements.
- 4. Why Technology? Technology/Gaming is something I have always had a keen interest in. I have a broad knowledge in Technology due to when growing up having a huge interest in it. Not many other Technology magazines look at real issues that are problematic for gamers, where-as mine does. I am able to connect with my target audience better due to my knowledge of the technology/gaming industry, as I am just like them with the same interests.
- 5. How big is the Technology/Gaming Genre? Many technology/gaming magazines on the market Some examples being Wired, PC Gamer, Game Informer, Games Radar to name a few. The technology industry is huge at the moment with new content/products created more frequently. i.e. Games being released almost every month. The readership for PC Gamer Magazine estimated at 453,000 adults at the end of June 2011. (http://www.mediauk.com/magazines/36184/pc- gamer/readership-figures)
- 6. Audience Profile Tribes: Real Gamers & Nerds Age: 16-25 Gender: Male ABC1 Socioeconomic grouping Some form of Higher Education i.e. College Graduate. Audience with low income magazine is a supplement.
- 7. Secondary Audience Secondary target audience includes families. i.e. Parents, siblings etc. Due to the family friendly nature of the Northern Echo. This would mean no inappropriate content or nudity. Secondary audience could also be people respected in the gaming/technology industry such as Developers or Producers. This would mean my articles must be respected and be well researched.
- 8. Constraints The Press Complaints Commission The PCC (Press Complaints Commission) states a number of rules of which journalists must oblige to in the aid to protect others. This includes subjects such as harassment, children, discrimination and accuracy. In order to stick by these rules and not violate them, here are 5 golden rules created to make sure.
- 9. The 5 Rules I will contact any parent(s)/guardian(s) if any children are to be involved to get consent, to protect any intrusion of their lives. All pictures will be taken by myself in order to not violate any copyright laws. If information gathered is under copyright laws, I will seek the permission of the person holding them. All interviews will be recorded to ensure the accuracy of them. All Material I collect and intend to publish that is intended to be published which involves a certain individual I will consult them before-hand to make sure they have no problems with it.
- 10. Focus Group Feedback After explaining the idea of the magazine to a few people, some quotes I got back were: Sounds like a new and different idea. It can definitely look at things differently than what other magazines offer. The arguments should be balanced, pros and cons. These topics would be very helpful to the readers.
- 11. Magazine Genre
- 12. Genre Research Cont. Stylish upper- case fonts.
- 14. The name is associated with the gaming community. A respawn is when you come back to life after dieing. Easily relatable to the technology/gaming genre. Different name to other magazines similar. Decent length, not too long and fits well across an A4 sheet.
- 15. My Aims To produce a Technology/Gaming magazine that discusses real issues concerning people who play video games that is worthy of competing other tech magazines. To look at the social side of gamers, and the stereotypes that are associated with gamers. Give in-depth analyses of topics involving the gaming community.
- 16. Mock-Up 1
- 17. Mock-Up 2
- 18. Focus Group The focus group I asked the opinions of my two mock ups included: - Four 16-18 Year olds. - College Students. - 3 male 1 Female.
- 19. Mock Up 1 Feedback Positives The colours used, red being a connotation of anger/stress. Imagery used was commented on, acting from model was believable. Distorted font used fit well with the article and what it was about. The headings before each paragraph made it easy to navigate. Chatty/Informal Style of the article made it more interesting. Negatives 2nd page seemed a bit bland in comparison to 1st, something missing. The text in the breakout box was a bit specific.
- 20. Mock Up 2 Feedback Positives Imagery in the article was well acted out and well taken. Something the NHS would use. Quote from one person. Seems Professional. Negatives Seemed a bit bland, not enough colours. Simplistic/Calm layout didnt go down too well. Felt boring to read with the serious article.
- 21. Mock-Up Conclusion Overall, the majority of positive comments were about my first and not my second. This made me focus on creating the article in the style of the first mock up. Will be using more techniques from the first article to the second. The article style itself will also be more laid-back and chatty than serious and formal.
- 22. Article Details Cover Imagery Active, ideal, give an idea of the article. Layout Simplistic Colours Colours associated with males. Connotations of anger and stress, relating to article. Bold. Font Masthead: Bold, Stencil, Upper-Case, striking. Sell-Lines: Stylish, easy to read, modern.
- 23. Article Details Article 1 Stress OP? Is Stress caused by video games? Tone Informative, Comical, Informal, Sarcastic Language 1st and 2nd narrative voice, shock intro. Imagery Active, negative, ideal Colours Connotations with anger and stress, red, black, dark Fonts Title: Distorted, Jagged, Attention Grabbing Sub-Heading: Bold, Distorted, Eye Catching Article: Serif, easy to read.
- 24. Article Details Article 2 A Generation of Violence Is gaming ruining our generation? Tone Informative, Comical, Upbeat Language 1ST and 2nd narrative voice, emotive language, shock intro. Imagery Negative & Positive, Side by Side Comparison, Active. Layout 3 Columns, balanced text to image ratio Colours Both colours that would represent both images. One image being someone who represents violence, and then the opposite. Darker colours for the violent image, lighter for the opposite. Fonts Distorted, Stencil, Eye Grabbing, Gentle, Artistic
- 25. Article Details Article 3 Is League of Legends Nerdy? Tone Comical, Informative. Language 2nd and 3rd Narrative Voice. Imagery - Active, Stereotypical. Colours Colours associated with the video game, yellows, blacks. Fonts Fonts which emulate the font of the video game and/or fonts which are stylish, gentle, serif.
- 26. Printing Costs
- 27. Personnel Rates Personnel Freelance Hourly Rates Journalist 400 Per 1000 Words Photographers 17 Models 11 Subeditors 25 Researchers 30 Lighting Assistant 15 Make Up Assistant -Not Needed- Total Expenditure: 883
- 28. Personnel Costs Cont. Personnel Costs Journalists Photographers Models Subeditors Researchers Lighting assistant Make up assistants Other
- 29. Equipment Costs Equipment Hourly Rates Studio Space Rental 100 Flash Lighting Studio Kit 90 Camera 33 Additional Lens Hire 20 Qe Indemnity Insurance 15 Travel 0 Props 75 Total Expenditure: 1422
- 30. Equipment Costs Cont. Chart Title Studio space rental: Flash lighting studio kit: Camera: Additional lens hire: QE indemnity insurance: Travel: Props:
- 31. Advertising Rates Advert Type Rate Number Back Cover 750 1 Inside Front 750 1 Inside Back 750 1 Double Page Spread 1200 1 Full Page 650 4 Half Page 560 0 Quarter Page 180 0 Eighth Page 95 0 Total Income: 6050
- 32. Advertising Rates Cont. Chart Title Back cover Inside front Inside back Double page spread Full page Half page Quarter page Eighth Page
- 34. Thank you for your time. Any Questions?
Editor's Notes
- #3: With this being the brief that the Northern Echo had issued, I had to take a number of things into consideration. I had to think about whether or not what I have to offer fits the organisation.
- #16: These are the aims that I have for my product. My content will address these 3 points. My articles feature information on coping with stress and if video games are causing or even reducing stress. Also there is an article on whether or not gaming is ruining our generation and I will be weighing up points that could suggest that it is or it isnt, and finally my last article will be a review on the most played game at the moment, League Of Legends. Not only will it be a review of the game, but I will also look at the stereotypes that come with the people who play this game or gamers in general. Nerd is a term commonly associated with avid gamers, so I will be looking at whether people deserve this title and if being a Nerd is a bad thing or a good thing.