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Sarasota, Florida Area United States

PRNews Social Media Pro 2016 * Lead for Award-Winning Cisco Talent Brand Social Media Team * Speaker * @CShirkeyCollins

Advertising / Marketing / PR

I am a professional social media enthusiast – I’ve been doing this since before “social media” was even a dictionary term. Yes, I think in #hashtags. Yes, I Tweet, Snap and Gram. But what most people think I do and what I actually do may not be the same. It's so much more than "playing on Facebook." It's: • Writing & Storytelling: crafting social media content & blog posts that people want to share • Strategy: Setting a course using experience, instinct and a bit of innovation • Leadership: Heading a global team to succeed • Building Relationships: Cultivating the WeAreCisco community to engage and share • Metrics: Setting goals, meeting and beating them, while showing ROI • Mentoring:...