Carolyn Butler-madden, Ceo & founder at sunday lunch at Sunday lunch

Carolyn Butler-Madden

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I鈥檓 the founder and CEO of Sunday Lunch, a marketing agency and consultancy that works with businesses that want to build more meaningful brands. We create cause, community and purpose-led marketing solutions that enable brands to stand for something, driving relevance, incremental sales and creating social impact. We call it 鈥渄oing well by doing good鈥�. I鈥檝e spent 30 years working in agencies, including my own, both in Australia and the UK. I鈥檝e been fortunate enough to work with some of the world鈥檚 best brands in that time, helping them drive incremental sales and brand growth. Today though, marketing faces a challenge. PEOPLE WOULDN'T CARE IF 74% OF THE BRANDS THEY USE DISAPPEARED...

cause marketing social impact cause-related marketing purpose-led marketing purpose-led brands meaningful brands advertising marketing to millennials social media marketing social marketing marketing and advertising millennials community content marketing social media promotion social media strategy brand purpose social purpose