Squeeze, Inc. is a startup company based in Fort Worth, Texas that produces healthy fruit and vegetable treats using fresh ingredients. It currently operates 8 stores in the United States and has expanded to Italy. The juicing industry is booming as consumers seek healthier options and prices of whole fruits and vegetables rise. Squeeze aims to make fruits and vegetables more enjoyable while providing nutritional benefits through its products and plans global expansion to capitalize on an estimated 5.3% industry growth rate by 2017.