Professional with more than 18 years of experience in Advertising, Marketing, Sales & Self-Regulation fields in companies dealing with technology, FMCG and Media in a multinational environment, with wide knowledge of the advertising and media market in Spain, representing and working on behalf
of the advertising industry with different institutions in the European Union.
Specialties: Advertising, Media Mix Strategy & Planning, Sales, Marketing, Trade Mktg, Branding, Digital, Experiential Mktg, Social Media, Research, CRM, Promotion/Loyalty, Lobby & Self-Regulation.