International ux research - the highs and lows
This document discusses international UX research and lessons learned from case studies conducted in Thailand, Korea, and Japan. Some key points include: 1. Preparation is key for international UX work and requires allocating more time for set up and contingencies for technical issues. 2. There are significant cultural differences across markets in factors like language, technology, and gender roles that require research understanding to properly conduct UX work. 3. Using interpreters for user interviews is different than using translators, and requires practices like allowing extra time and being careful with wording to ensure accurate interpretation.
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International ux research - the highs and lows
- 1. International UX Elle Geraghty - Ladies that UX Melb @ellengeraghty
- 2. Who is Elle? Radio producer ABC Radio BA Comms Project manager Guide Dogs, Amnesty international, NSW Gov Masters, Info and Knowledge Content strategist Australian Museum, Qantas, Atlassian, Virgin Mobile, Foxtel, NSW Gov @ellengeraghty - Ladies that UX Melb 2017
- 3. Who is Elle? @ellengeraghty - Ladies that UX Melb 2017
- 4. @ellengeraghty - Ladies that UX Melb 2017
- 5. International UX A UX research case study in in three markets @ellengeraghty
- 6. Thailand
- 7. Korea
- 8. Japan
- 11. Expectation
- 13. Reality
- 15. Give yourself 2-3 times longer to prepare @ellengeraghty - Ladies that UX Melb 2017
- 16. Find extra ways to prepare and reassure @ellengeraghty - Ladies that UX Melb 2017
- 17. Find new ways to establish a report @ellengeraghty - Ladies that UX Melb 2017
- 18. Expect tech issues @ellengeraghty - Ladies that UX Melb 2017
- 20. Significant differences: Language Geography Climate GDP Economy Government structure Internet usage Technology infrastructure Standard of living Gender roles Primary industries Metro/ regional split @ellengeraghty - Ladies that UX Melb 2017
- 21. Peter Menzel, from the book, "Hungry Planet: What the World Eats What is culture?
- 22. Make time to research cultural differences @ellengeraghty - Ladies that UX Melb 2017
- 23. Learn about workplace formality rules @ellengeraghty - Ladies that UX Melb 2017
- 24. 3. Using an interpreter @ellengeraghty
- 26. Interpreter not translator @ellengeraghty - Ladies that UX Melb 2017
- 27. Say it right the first time @ellengeraghty - Ladies that UX Melb 2017
- 28. Utilise the extra time well - and allow for it in IV @ellengeraghty - Ladies that UX Melb 2017
- 29. Get ready for it to feel weird the first time @ellengeraghty - Ladies that UX Melb 2017
- 31. Book ahead Prepare your candidates Check your tech Do your research Understand limitations when not face to face @ellengeraghty - Ladies that UX Melb 2017 Apply learnings now Develop report Be culturally sensitive Understand people think and are different to you Be empathetic
- 32. @ellengeraghty - Ladies that UX Melb 2017
- 33. Learn more ...1. www.ellegeraghty.com/blog/ ... 2. Dollars to Donuts podcast - Steve Portigal 3. OECD fact book @ellengeraghty