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crm social media predictive analytics customer segmentation cloud computing cloud metrics web analytics federal government of the united states customer relationship management public security public sector public network virtual private network roi commodities and futures metals oil and gas united states cios application optimization hybrid networks network consumer goods and services commodity mining minimization of redundant transactions faster and improved response time elastic caching collaborative and innovative environment citizen-centric models lean manufacturing six sigma green belt revenue customer service six sigma marketing strategic management environment health public safety public health agriculture and forestry marine fisheries professional licensing state and local government clf certification and licensing customer profile profitable customers analyst reports website traffic marketing analysis web trends kpis social network awareness building gartner it raise awareness transparency modernization usda hybrid network ibm websphere edge of the enterprise edge of enterprise