Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
VP Marketing â—† VP Products & Strategy @ Data Analytics SaaS
Industry
Technology / Software / Internet
About
Enterprise software executive with two decades of leadership experience in marketing, product management, strategy, and sales. Startup and growth expertise as an entrepreneur, advisor, and corporate incubator.
EXPERTISE:
• Marketing Management: Market analysis, category marketing, go-to-market strategy, marketing mix, customer experience and customer journey.
• Product Management: Product marketing and product management, differentiation, positioning, competitive analysis and response, pricing and packaging.
• Demand Generation and Growth Marketing: Multichannel execution with digital, low-touch and high-touch channels.
NOTABLE ACCOMPLISHMENTS:
✔ Operational excellence and P&L accoun...
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