Asst Vice President, Digital Marketing at L'Oreal Paris
Industry
Advertising / Marketing / PR
About
Currently overseeing digital marketing activations for the L'Oreal Paris brand, a division of L'Oreal USA. Responsible for setting and implementing brand strategy across media, web, content, social, and e-com platforms.
Most recently co-led the team that launched Makeup Genius (http://goo.gl/TUe6PC) in the US. Currently the #2 free app in the Lifestyle category on iTunes, and featured as the #2 "best new app" on iTunes.
Previously led the strategy and process by which L'Oreal USA invested its measured $650m+ of video media. Worked in the L'Oreal Paris Integrated Marketing Communications group, managing both the day to day operations of its media, as well as branded content opportunities.
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