Professionally, I am a 'Freelance Academic.' In 2016, I took early retirement from my position as Associate Professor of Marketing at the University of Waikato in Hamilton New Zealand. I am now available for fixed term (visiting) teaching appointments and business workshops on 'Protecting your Brand.'
I'm a consumerologist; I love learning about people as consumers. My research interests are in consumers鈥� relationships with the marketing system, 鈥淗ow does participation in a consumer culture affect life? -- happiness?" "How do people experience Respect in the marketing/consuming context?" I use visual methods (I was an artist in my former life) to examine happiness, respect, consumptio...
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