Investigating how a company can interact with consumers in order to create value intrigues me. It is my goal to closely follow this relatively new logic of marketing and to use it in business practice. Another interest of mine is the way how global brands can be successful across borders. I am currently writing my thesis about this topic. Therefore it is my goal to assist companies to be successful in other countries/cultures.
In the future I want to stay up to date in the always evolving field of marketing in order to be able to use the best approach for challenges companies face in the market.
Specialties: Strategic marketing, direct marketing, cost management, market research, cus...
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