Global Agency and Ad-technology Vendor Executive
Experienced change manager, serving global organizations in transforming and developing their China growth strategies and market entry.
I lead organizations to achieve strategic growth and competitive advantage through business planning, product development, sales, marketing, communications and media strategies that are inspired by analytical insights.
I have a deep understanding of the online marketing ecosystem, with proven experience applying segmentation, targeting and positioning to build brands and achieve business results.
I have experience serving clients in both Consumer and Enterprise B2B categories:
- 2C: covering beauty, f...
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